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How To Explode Your Traffic With Your Ads In Any Competitive Market
One of the things I love to do and I reckon you should do too is to TEST.
I could never be where I am without testing the effectiveness of my Ads.
If you look around, you’ll see billions of dollars spent on Ads every year…
Billboards, Infomercial, Television, Pay Per Click, Pay Per View, etc. etc.
When I look at most of the Ads, I can only shake my head on how many useless Ads are being placed out there (which is great for those providing the advertising medium and for those who really knows “marketing”).
One of the most important questions that is constantly at the top of my cranium before I spend a single nickel on advertising, is how can I maximize my response rate.
If you’re driving traffic with Adwords to build your list, you will want to maximize the effectiveness of your Ads to generate more click-throughs so as to build a list quickly and increase your click-through rate.
(Increasing click-through rate will eventually also reduce your cost per click)
Likewise, if you’re paying monthly to place Banner Ads on websites, you want to capture the attention of every visitor and channel them into your website.
If you look into the most competitive markets today like Weight Loss, Beauty, Wealth Creation and related markets, you’ll instantly notice one common thing when it comes to advertising (especially PPC):
“Outrageous Promises In Your Headlines…”
Seems like everyone is trying to compete who has the most flatulent Ad without getting their pants on fire with the FTC…
If you want maximum traffic with minimum input for your traffic…and if you want to double, triple or quadruple your traffic from the same advertising effort, here are some killer ways to do it:
Look at any competitor’s Ads or products and implement the followingunderground tactics:
1) Beware Of Wolves
This is every effective because humans are just natural skeptics. We’ve been told since young not to easily trust anyone. Even such notions are subtly being embedded into childhood stories like the “Little Red Riding Hood“.
So here’s how you can profit from this…
Eg. your competitors say “Make Massive Money Using The Internet In 30 Days”
You say “Warning!!! Free Report Reveals 7 Ways How Scammers Are Scamming People Who Are Looking To Make Money Online!”
You can almost guarantee they will want to know before they get scammed…again it’s just human nature…a self protective mechanism…or you can be…
2) Larger Than Life
This technique is used to visually magnify the headline or benefit of the product….metaphors are usually used in this kind of headline in Ads.
Eg. your competitors say “Make Massive Money Using THe Internet In 30 Days”
You say “How To Create An Avalanche Of Cash Like An Unstoppable Torrent In Just 30 Days”
Notice I use the word “Avalanche”. When you think of Avalanche, what do you think of?
A MASSIVE Flood Of Snow?
Unstoppable Torrent…think Tsunami, Hurricane…dramatize it…
Dramatizing does have a limit and could wear off after sometime and when you can’t WOW them, you better learn how to use the next sneaky tactic…
3) The Mysterious Mechanics
Have you ever watched a magic show and go “Hmm…how did the Magician turn an Ordinary Hat into a Pigeon?”
Well the “Hat” is the Mysterious Mechanism.
Likewise, eg. “How You Can Use The Ancient Roman Banking Secrets To Create An Avalanche of Cash On The Internet..GUARANTEED!”
Guess which is the mysterious mechanics? Yupz, the “Ancient Roman Banking Secret”
The Mysterious Mechanics Method works like magic and will make those looking at your
Ad so curious, they’ll crawl over broken glass just to find out and if that’s not enough, there’s the ShowHand when all else fails…
4) Prove It To Me, Baby…
This kind of headlines hinges on authority figure as element of proof and credibilty.
It assumes the existence of such a secret because of e.g. Donald Trump…
“The Exploitative Marketing Secret Donald Trump Prayed The “Small Players” Would Never Discover And Use Against Him”
or “What Do Doctors REALLY Do When They Are Struck With Acne Problems?”
So there you have it….four most powerful “Heavyweight” methods to creating attention-commanding Ads that will guarantee to help you break the bank and end your marketing dry spell.
Having shared with you these, there isn’t much value in just reading and not applying it.
So here’s what I’m going to do to motivate you to apply and get your brain pumping….
I’m giving out Free Money…Yes you heard it right..Free Money…50 bucks to the one who creates the best headline (I know 50 bucks is cheap thrill, but hey I’m paying to motivate you to apply what you’ve just learnt…plus a surprise bonus (hint:CJ+$$$$$).
Before you start firing your bullets, just hang in there for a moment.
Here’s what you need to do in the comments below:
Tell us what kind of products you’re promoting and if you could just mention the product, it would be great….followed by your headline, and explain why your headline is great.
(Don’t attempt to get backlinks with your own urls, every comment is moderated…cheaters or scammers will be castrated ! :=o)
Show the world what you’ve got, have lotsa fun…
Ready, On Your Mark, Go…
Wishing YOU Success In Life,
57 Responses to “How To Explode Your Traffic With Your Ads In Any Competitive Market”
Great post Craig!
I’m currently marketing information products on how to make money on the internet. One of the products I am promoting is a tool to automate that process, Rapid Action Profits.
Here’s my Headline:
“Wealthy Disney Duck Finally Reveals Secret To How He Filled His Vault With Cash!”
Again, I’ll say “Great Post Craig”, because it is!
Be Well!
ECS Dave
Aloha Craig!
Great topic for discussion…I’m constantly coming up with new subject lines as I do alot of email campaigns for The Power of 3, a downline builder that leads into EZ Wealth Solution…
I’ve got some solo ads coming out this evening with the headline” Even The Pet Fish Was Giving Me The Hairy Eyeball!”
Glad I stopped by!
John Leary III
“Keep inside your hidden folder!”
This headline work best to me until now. After nearly 1 year i still get some leads.
Actually i’m promoting affiliates program. SFI.
I had no own product yet.
Thanks.
As struggling marketers keep getting lured off into many different directions, focus is very important. Headlines and Titles are especially important.
Great post on something that really makes a difference.
I’m promoting a squeeze page via Adwords for the IM niche and the headline I used was
“Lay Your Hands On Secrets Gurus Will Never Tell You…And Make Wheelbarrows Of Cash With It!”
This is my first online business. I purchased Auto Profits,
along with the rights to other programs. I don’t even have
anything up and running yet, but here it goes!
From Carpenter to Colossal Millionaire!! See how this man
went from pockets filled with saw dust, to pockets
EXPLODING WITH MONEY!!!!
Thanks for the opportunity Craig!!!
Len
Excellent article about a challenging aspect of internet marketing. You have provided some useful tips for creating better headlines.
My business is Voodoo dolls. I am an artist and writer with a flourishing internet business in this niche – one I started to help pay my way through graduate school.
Here is my headline for an ebook I am about to release:
STOP flushing your money down the drain with bogus hocus pocus… Voodoomama “Tells All” in 2008!!
Thanks again for the great post!
I forgot to mention why I think my headline is great for selling my Voodoo Hoodoo Spellbook:
STOP flushing your money down the drain with bogus hocus pocus… Voodoomama “Tells All†in 2008!!
I think it is a catchy play on words that will grab the attention of those who have been scammed by charlatans, followed by anticipation for knowledge by an authority on the subject – one who will set the record straight.
Thanks again and sorry for the second post
OK, I’m dabbling at Affiliate Marketing and am promoting a Golf Swing method. The title is perhaps repetitive, I’m not sure. I have no tools that tell me about ad words and the like. Anyhow, here it is:
Learn A Simple, Guaranteed Method to Get your Swing Up to Par
Hi,
Now a days the world market is so volatile that to attract attention,tricky ads or headlines/tags are considered by a
majority of marketers.
To be down to Earth realistic strategy can help only while
making purchases.
My idea is to attract young parents to my children’s books?
“Want to keep your child entertained and learning as you work?”
I’m hoping it will draw in more people.
I promot make money programs and opportunities
here is the ad
Tired of buying products that don’t work.
The truth behind paid money making programs
Great post! Here’s my try on a product I don’t promote too much – but I’m intrigued by it’s potential:
Stop Eating Drivel Disguised as Food
Discover how organic herbs can turn an ordinary dish into a 5-star meal experience.
I’m promoting a site that creates automated Wordpress posts for you. It combs the net and youtube for content and videos to create a truly unique niche blog.
The headline I used was “Help, My Blog is Posting on Itself!”
This headline, in my opinion, is unique because it contains none of the words that we are used to seeing in common headlines such as “Secrets”, “gurus”, “reveals”, or asks questions starting with phrases like “How would you like…” Instead of the useless marketing tactics that we see in email headlines all the time (listdotcom members, you know what I’m talking about), the headline I used was slightly corny, but somewhat humourous and lighthearted and also attention-grabbing because of it’s oddness.
btw I hope I didn’t offend anyone
I’m selling a book “Discover Trading E-mini’s..on my web site. The ‘e-mini’ has been part of the stock market since 1997, yet, the public has never heard of it. The Insiders want the public to only think ‘investing’ …not trading, while they themselves trade with the stocks all day in their client’s mutual fund.
My headline: “WARNING: Free report reveals how Stock Market Insiders make huge profits for themselves, trading with your money! The Secret mutual fund managers and stock brokers will never tell you.
A fun place to shop for your fur kids.Fashionable Apperal,accessories and everything you nrrd to make your pets the most spoiled fur kids in your town.
As you can see we sell pet supplies,clothing,Carriers,pet houses and so much more.
great post indeed. I love the gist. I promote my own information product on how to make hot information in any niche in a a way that is popular, yet, hardly used on the internet. Here is the headline I crafted after I graduated from your headline course above;
The Brutally Effective Secret Method of Making Easy Cash That Will Make Internet Millionaires to Kill Me If they Know I Exposed It.
Hi,
Thanks for a no-nonsense post.
I am promoting WEB 2.0 products.
My headline:
“How to Get Free & Easy Web Traffic to Any Site using the Power of Web 2.0″
I think the headline is great because:
a) It’s a “How to”
b) It mentions “Free & Easy”
c) It’s about “Web Traffic” – everybody needs it.
d) It has a “Power” keyword.
e) It’s about “Web 2.0″ the latest and greatest way to get website traffic.
The product is the reformulated Phentramin-d diet pill.
Headline:
Non-Prescription Phentramin-d Weightloss Pills Are
Designed To Mimic The Effectiveness of The Popular Prescription Phentermine
Non-Prescription Weightloss Pills Designed To Mimic The Effectiveness Of The Most Popular Prescription Diet Pill
The headline mentions the product’s powerfulness, while comparing it to another well known industry related product that is much more difficult to acquire.
This looks like fun. I will weigh in with my ad for a weight loss product. This get a few hits on one of my sites. The headline appeals to the rubbernecks. They can’t help but check it out.
—–
Please… don’t click the link below if you are squeamish.
Lady Doctor Reveals Startling Facts About What Is Stopping You From Losing Weight!
—–
My headline:
Put Your PPC Campaigns on Autopilot so You Can Go Play Madden Football, Travel the World 1st Class and Live the Life of Luxury!
New sales copy for Xtreme Conversions software
Why it is so hot? Who would rather do the fun things in life and let the drudgery be done automatically?
Nice thought-provoking post,
Scott
Hi Craig, you guys really got me to rethinking about some of my ADs, great Ideals
thanks alot I will be checking back
this is my first visit and I like what I see
Thanks
Tony Harvey
TH-Enterprises
I have a plaster repair/renovation website. I sell “how to” info products.
I sell an ebook to teach the homeowner how to skim coat and smooth out rough or unattractively textured walls and ceilings.
My headline for my ebook sales page:
Make Your Old or Ugly Plaster
Young and Beautiful Again!
with skimcoating.
Basically, the ebook is dealing with home improvement cosmetics. Hence, the idea of turning the ole gal into a young beauty. Many sales of this product are to women
who are really tired of the “old look.”
How about this?
“I almost got Scammed by Craig Johnson!! Download free report on how you can avoid the pitfalls of Internet Marketing!”
the above headline was done tongue-in-cheek, not intentional, hope Craig will not mind. If it gets your attention, i guess it worked!
Henry
Great post, Craig.
As you can see, English is not my first language. But a challenge is a challenge. And as you may guess, I’m starting up a rebate service with very big paybacks.
And 50 bucks is 50 bucks..
)
Method 1:
Don’t let the Gurus keep scamming you
with their outdated, fluff-filled, worthless bonus e-books and reports.
Let me give you cash instead.
Method 2:
Learn to swim in an ocean of cash. And then I will give you some more.
Method 3:
Free report of the millionaire-making secrets the Big Dogs guard with bared teeth.
Method 4:
Gave up on this one. I may be back…
Hi again – missed out important word in method no 1:
Method 1:
Don’t let the Greedy Gurus keep scamming you
with their outdated, fluff-filled, worthless bonus e-books and reports.
Let me give you cash instead.
Sorry
/C
The right headline does make a huge difference. My website theme is welding and welding inspection. I sell an ebook with
practice tests for welding inspectors that need to re-certify. The following headline works well and leads in to a short true story:
Keep Your Inspection Job Secure With These Practice Tests
The headline and story clearly play upon people’s natural fear
of failure with excellent results.
I must say i truly enjoyed this blog. As presented I found myself in the Hmmm frame of mind. i enjoy things that make you think.
Your Mind Is Your Power
If You Don’t Use It
Somebody Else Will
Hi,
this is an interesting competition!
I have a dieting and weight loss website, and my latest Ad headline is:
“The 3 Weight Loss Mistakes You Must Avoid At All Costs!”
Best regards,
Laurie
I am going to rework my headline for my SS program review on my site… something along the lines of…Transform Your Vocals From Kermit To Beyonce In One Month Flat!
Hi Craig,
Excellent article about a challenging aspect of internet marketing. You have provided some useful tips for creating better headlines.
Thank you very much.
Cordially, Pascal.
Thanks for the great post and challenge to write good ad headlines.
Here’s one that I have used with success:
“Did your best friend tell you about this?”
Asking a question as most of you know gets readers
involved and interested in your offer.
Later,
Larry
My web site is a charity organization. The aim is to supply temporary accommodation for children whilst the parent or parents are indisposed for one reason or another; usually health.
It is my aim to get these homes all over Australia, as at this time there is only the child welfare foster homes and parents are scared stiff that if they go into one of them they may not be able to get them back.
My Add:
Our children are in desperate need of Grandma’s Place which is a short term respite center. Children will be in a Safe & Loving environment whilst their parent/parents are in need.
Grandma’s Place is for children; Ronald McDonald is for the adults.
Check out our URL here………………………………………………..
I am finding it rather hard to do the add here as it is not an item that you sell or give away.
I am seeking support in all aspects including donations as there will be no charge only help in return if willing.
The figures are unbelievable of single parents who will be the major user.
At present I have my home on the market to start off Grandma’s Place and I need a lot more funds, Ideas, suggestions, and anything else that anyone can think of.
All bar the finishing legal’s are done.
Thank you for this opportunity.
Dale Kydd
I created a private online course showing my “students” exactly how, in step-by-step fashion, I develop and research new product ideas, then develop and sell the new products.
For the headline I used:
“Announcing a Never-Before-Seen Opportunity”
…it worked like a charm, I sold the class out in a very short time. It worked because everyone was curious to see what the never before seen opportunity was. Once they started reading my sales copy, BOOM…I filled the preset number of students I wanted to have in short order, and “tuition” wasn’t cheap.
Simple, effective, and it doesn’t set off anyone’s BS detector.
Ugly to Attractable
Brand yourself not your opportunity
I will help you grow your biz b/c
(site – which you said we will be castrated)
my site is a first ever self branding customizable attraction marketing system
Tired of work? Retire in 30 days: Proof Enclosed:
I’m promoting this affiliate program, Success University.
I don’t have my own product yet.
“Bad News for Ordinary People, this is Going to Change your Life.”
JTYS
“Speedier, Clearer, Simpler”
Speak A Foreign Language At Record Rocket Time
Promoting Language E-books
Am working on Article Marketing E-books – no caption as yet.
Just had a break fast (Ramadhan), can think better.
I’m currently working on a secret plan on how to get page 1 rankings for my new blog by getting people to tell me what they are marketing and then I am going to ad adsense to the site once I have enough keyword target response phrases all courtious of those posting comments.
So heres some for you ,home insurance, mortgage finance,work from home,online business,diabetes.
Well that should help things along, who knows perhaps I’ll get the $50 smackaroonies
The product is a web-based interview tool that creates behaviorally-based interviews using the online dictionary of occupational titles database (O*NET). It also tracks applicants and statistically bands the scored interviews to create an upper (preferred) and lower (not preferred) band of applicants.
My ad headline is “Are Your Ready to Be Sued for What Goes On in Your Employment Interviews?”
Great post. I have enjoyed reading everyones ideas too.
I run a wholesale travel business that can be marketed many different ways. One of my new markets is focusing on the Bridal community.
Here is a headline that I thought of:
“Give the gift that keeps on giving, why your Wedding gift will be the talk of the town!”
I like it because it adds mystery…people will read on to find out what the gift is. It’s not an outrageous headline, it serves a huge market that never gets cold.
Thanks,
Christina
I market information using the “Private Millionaire Org or How to become wealthy w/o anyone knowing.”
I just made this one up after reading your blog.
What’s the different between and Lottery Winner and a Private Millionaire? The different is their wallets. Learn how to become wealthy without anyone knowing.
My website is provides information on dogs, welfare, breeding and health. I sell upper end and /or unusual dog products and food.
If I understand correctly, I have applied version #1-Beware of Wolves.
Headline: “Buying a puppy? Don’t be heartbroken! Get my FREE report and learn 7 slick tricks breeders and brokers use to convince you to buy from them.”
My website is dedicated to promoting the most honest and most lucrative affiliate products, with the potential of earning huge residual income online and is full of help-full tips and ideas to earn online.
I think – Earning online is not tough, unless, you promote some tested & proven residual income affiliate products; and take the guidance of an honest internet business development service.
My Ad would be:
Huge Residual Income Is All You Need To Be The Richest Human Being On Earth!
This ad is simple but silently refreshes the mind with but obvious idea of earning residual income, the only way to become the richest human on earth. Quite honest phrase, isn’t it?
I don’t have a product of my own yet. I am selling advertising and use the following headline.
“Get The Best Kept Secrets To Flooding
Your Websites With Hungry Buyers
Rushing To Purchase Your Offers…
You Won’t Believe How Simple It Is!”
I am glad to have visit this post today because you have given me a good idea for a new landing page.
Thanks.
Make Money Testing Products…
It sounds interesting but I am not sure that I agree with you completely….
Currently promoting affiliate sites only!
The Head Line:
Why Pay $297 for this product? Get it free
using the President’s Link!
Effective attraction of customer interest results from an approach that makes a believable offer that is very clearly articulated with language that communicates a high return on investment, a price that is provably fair, and that it meets the prospect’s needs in every way.
The average consumer does not appreciate hype in any form. State the facts clearly, distinctly, and serve their needs and you will continue to have prosperity. Read your offer with a skeptic’s mind. Then ask yourself if you can picture people buying into the message and the product. This process will guide you into making the proper offer.
Examples of headlines that do not work:
Make money overnight without working!!
Picture an avalanche of cash falling into your lap. $20 and it’s yours!
The above headlines turn people off because they are provably false and make it obvious that the offer is just a scam that is seen as an unethical method of extracting cash from their wallets.
I think helping you avoid stupid headlines that destroy credibility in the eyes of visitors of your web-site is a noble venture. Thank you for your attention, sir.
All the best,
Otto Schulze
Hi there!
This is my headline:
Stress Secrets: EXPOSED!!
“Read On To Discover The Latest Breakthrough Technique That’ll Show You How To Reduce Your Stress Level To ZERO Easily In Just Few Minutes Or Less Right Now … And That’s Our Promise!”
I have been thinking and here goes.
“Are your Children safe, even at home?”
Even with this add it makes my web content even now needing an up date as I am not creating the urgency for people to check out the web site even though it is a charity I need to bring people to it and how!!!
Thanks a heap for this opertunity it helps a lot to see what you are doing.
Grandma
I have been thinking and here goes.
“Are your Children safe, even at home?”
With this add it makes my web content in need of an up date as I am not creating the urgency for people to check out the web site.
Even though it is a charity I need to bring people to it and how!!!
Thanks a heap for this opertunity it helps a lot to see what you are doing.
Grandma
Sorry 619 was not worded properly 620 is the better one.
Thanks
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Interesting post. I use adwords. Must confess not as much as I do SEO which I think is key to generating a ton of traffic
I find with testing that there really is no rhyme or reason to why one ad format gets more clicksthan another
TESTING continually is probably the way to go
I am promoting a money blog and an internet business blog plus an affiliate marketing business.
My title would be : “How not to make money!When everybody is telling you how to make instant, now or guaranteed money we reveal to you the secrets of how not to make money,now that a financial crisis is here and cash is the king.
Thanks Craig of education in IM.Everyone know this is tough business.So when I got your newsletter that after tumor surgery and you survive, and that words of facing hurdle in life, it is very inspiring.
Thanks again for the great post!
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