« Surefire Way To Recession-Proof Your Business | Home | Easy Organic Traffic Series 1 – Smart Research »
Creating Content That People Want
You may think that you are great writer & can write content, create podcasts, create videos fast. However, what’s the point of creating so much content when nobody wants them! What’s the point of having content when you don’t know what to do with them?
Research
It may seem like I keep harping on research like a broken record, however, this is 1 of the biggest reason that people fail online. Without research, you won’t know what your audience wants, you won’t even know if you have an audience for your product & services.
Relevance
Keep yourself updated with the latest updates within your industry so that you can be the first to update your audience about your findings. This will make you appear more relevant to them.
Conversation
Write like you speak, in a conversational style. Using simple words & shorter sentences will also make it a lot easier for others to read. Marketing online is not about selling stuff, it is about conversation.
If your content can match the conversation in the minds of your audience & your product or services can solve their problems, sales conversion won’t be a problem. Once you can communicate clearly to your audience, it will be much easier for them to spend money with you.
Purpose of Content
Relationship
Your content is really your communication tool, in fact, it is your most powerful relationship building tool. After all, you would prefer to be in business long term, right? That’s why you need to use your content to build relationship with your marketplace.
Trust
Good content can also build trust. When someone reads your article & they find it very helpful, do you think they would continue reading your stuff? Yes, of course! On the other hand, if you have lots of obvious spelling errors & your information is not helpful, who cares!
Traffic
Content can drive you traffic. When you submit articles to article directories, someone reads your article & clicks on your link to visit your website. Maybe you blog often & people subscribe to your newsletter & RSS feed so that they can follow your blog. You end up with a high percentage of repeat visitors to your website.
U.S.P
Your content can define who YOU really are. U.S.P is usually known as ‘unique selling position’, I like to define it as ‘unique selling personality’ which is none other than you. (Or who ever is the ‘face’ of your business.)
It does take time to create a really solid U.S.P that puts you head & shoulders above your competitors. It is worth your time to develop your U.S.P because it is the reason why people will choose to buy from you instead of your competitor.
Fortunately, using quality content, you can build your U.S.P faster than ever. Forget about the economy, forget about the virus in the air, forget about what your competitors are saying about you, just go ahead, keep on shining… remember, you are 1 heck of a Unique Special Person! (U.S.P)
Wishing YOU Success In Life,
25 Responses to “Creating Content That People Want”
Wow! I have never heard U.S.P being defined in so many ways, you know what – you are really 1 unique special person, can I say inspirational as well?
Finally, somebody is blogging about the factors that truly matter in an online business! Keep it up or should I say, keep on shining ; )
Thank you for the kind words, I like your blog too, lots of solid tips & tricks.
nice article i try to learn it cause sometimes in my blog i confused to write about what, thanks for your information.
Sure, no problem, glad you like my information.
This is great info for everyone. Glad you posted this. I am subscribing to this blog.
Well said! I bookmarked your site. You earned a new reader!
Relevance is what it is all about. If you bring targeted web traffic to your site, it better be relevant.
Very interesting website, wish I had found it earlier. This information will definitely come in handy.
Interesting stuff here. Thanks for posting, will add to my RSS feed.
This is great info for us all. Glad you posted this. I am subscribing to this blog.
Hey this is good stuff. So glad you posted this. I enjoy reading blogs like this.
A pleasure to come to your site. Thanks very much!
Thanks very much for your interesting post. Will be back in the future.
Thanks very much for your interesting post. Will be back in the future.
Interesting ideas here. Thanks for posting, will add to my RSS feed.
This blog very full of good information. One can learn so much things by reading.
Now that is something I never knew. Blogs like this really add to our understanding. Omar.
All your readers must appreciate this information. I know I do. Thanks, from Will.
Creating contents people want is basically getting your products/sites updated periodically and be relevant at all times.
Absolutely agreed with what Craig Johnson posts here.
Thanks.
Hi Craig,
You have a very informative blog.
Thank you for creating this great information center.
Looks like you have a lot of followers depending on your expertise.
I know I found some great info about content for articles.
I did get one accepted on goarticles.com
I do have trouble writing them though. That’s the only one I have submitted. But I am working on more.
Thanks again for sharing your knowledge with us.
Scarlett Taylor
I’m glad you enjoy reading my blog. Thanks.
Thank you so much, you have given me much clear idea on how to create good content of the blog, I am on my stage 3 to complete my blog and to tell you the truth I have on idea how to create one, but a good friend is helping me at this stage.
Once again thank you.
Hey Grace, good to hear that you are an action taker, drop me a note when it’s done. All the best. I know you can do it!
Awesome blog, Craig! It’s definitely a good feeling to know there are bloggers in the web jungle who care about other people’s success like you. I have only found a small handful of those who volunteer invaluable information to help all of us who are just starting out as bloggers and writers. Thanks a million!
Hi Andrea, wow, amazing comments, thank you so much!
Leave a Comment or Ask a Question.....